Web 3 and its communities represent a revolution in sponsorship models for surfers and athletes from various disciplines. An example is Sunny Pires, who became the first brazilian professional surfer to be sponsored by a Web3 community, Nouns.
In this sponsorship model, payments are made in crypto through proposals and projects submitted to community voting.
Despite being a promising brazilian surfer and a six-time state champion, Sunny faced challenges when seeking traditional sponsorships. The opportunity offered by Web 3, especially by Nouns, was a game-changer in his career.
Because of this sponsorship, Sunny was able to compete in three championships in Brazil in 2022 and spend two months in Hawaii in 2023, where he not only expanded his network but also honed his skills on some of the world’s best waves.
In May, he and his team are preparing for an expedition to Nicaragua, where they will film a docuseries about conquering a volcano on behalf of their main sponsor. This journey not only propels Sunny’s career but also highlights the transformative potential of Web 3.0 in the world of surf, sports and sponsorship.
Paradigm Shift: Web 3 becomes an intriguing alternative for professional surfers seeking support
Before dominated by traditional sponsorship contracts, the sports scene is witnessing a significant shift with the rise of Web 3. This change represents an opportunity to break away from the limitations of conventional sponsorship models and seek support from a decentralized global community.
In the era of Web 3, surfers can connect directly with communities and through blockchain-based platforms like Nouns, they can propose projects, receive funding, and transparently and efficiently give back, bringing not only new members to the community but also opening people’s minds to new forms of sponsorship beyond the traditional.
As more surfers explore the possibilities offered by Web 3, it is evident that we are witnessing a paradigm shift in the world of sports sponsorships. The potential for decentralization, transparency, and autonomy offered by this new era is transforming how surfers are sponsored, but also how they interact and connect with their supporters worldwide.
Explore a deeper understanding of Web 3 and DAOs
Web3 represents the future of the internet, offering users increased control over their data and online interactions. Unlike the centralized control of platforms and data seen in Web2, Web 3 aims to decentralize power through technologies like blockchain and smart contracts. This empowerment allows for direct peer-to-peer trading, enhancing privacy and security in online activities.
Furthermore, Web3 advocates for the tokenization of digital assets, easing the establishment of more inclusive digital economies. Consequently, it signifies a shift towards a decentralized, transparent, and user-centric online environment.
Integral to the concept of Web 3 are DAOs (Decentralized Autonomous Organizations), autonomous entities operating on the blockchain and governed by smart contracts. DAOs play a crucial role in Web3 by enabling direct user participation in organizational decisions and governance, bypassing the need for intermediaries.
In a DAO, decisions are made through votes from token holders, representing a stake in the organization. This means that community members have an active voice in the direction and operations of the DAO, promoting more democratic and transparent governance.
Discover Nouns, a Web 3 DAO that has been attracting a lot of attention
“Nouns” is a DAO (Decentralized Autonomous Organization) operating in the world of NFTs (Non-Fungible Tokens). The platform’s essence lies in a daily auction, accessible through the website nouns.wtf. In each auction, participants not only have the chance to acquire an NFT but also receive voting power, enabling them to influence projects presented to the global community.
The proceeds from the auctions are not directed to the founders but to a collective treasury. This treasury is then managed by the community, utilizing the voting power associated with the acquired NFTs. The purpose of this treasury is to fund projects that are interesting to the community and the ecosystem.
The projects supported and funded by the community encompass various areas and causes. For example, initiatives such as distributing 3,000 glasses to underprivileged children in the United States and producing a mini-docuseries in Nicaragua with Sunny. The criteria for approving these projects include creativity and the presentation of a well-crafted pitch, among other factors.
More information about Gnars, a sub-community of Nouns focused on extreme sports that is worth knowing
Gnars is a sub-community of Nouns, but focused on extreme sports such as surfing, skateboarding, paragliding, snowboarding, jet ski rescue, among others. The community operates similarly to Nouns, which can be defined as the main community. Therefore, it operates on a decentralized governance system, using NFTs sold in continuous auctions, which in reality are votes on how the shared treasury will be spent.
Prominent figures are part of Gnars, such as Bob Burnquist. Bob is the most decorated athlete in X Games history, with a total of 30 medals. He is a member of both Nouns and Gnars and is contributing to the growth of the ecosystem.
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